Everything your new small business needs to get started with digital marketing: strategy, research, and ads.
New Business Package
Are you a small business or solopreneur in need of more customers, clients, or users?
Looking for an affordable way to get started with digital marketing?
Been shocked by the high cost of other freelancers or agencies?
I keep it simple.
As a small business, you don’t need anything big or complicated.
You just need to get started with someone who knows what they’re doing.
Problem is, most freelancers or agencies have minimum requirements. They want to charge you $1000+ to make working with you worth their time, even if you only want to spend a small amount on ads.
But that doesn’t make sense for you.
Why pay tons in fees to spend a fraction of that on the ads themselves?
What’s included with the New Business Digital Marketing package?
→ Channel Strategy: what channels should you be active on, and how can you manage it with limited resources?
→ Keyword Research: what are your audience searching for online that you should focus on targeting?
→ Ads Setup: Google Search Ads are the most cost-effective channel for small businesses to start with digital marketing. I’ll build your ads using industry best-practices, ready for you to launch.
Price: $400 USD
Other freelancers or agencies typically charge $1000-$1500 for the equivalent services, and provide extras you don’t really need.
Read more below about what’s included in the digital marketing starter package for small businesses.
1. Channel Strategy
The first thing any small business needs when it comes to digital marketing is a strategy.
What channels should you be active on? Should you run Facebook ads? Google search ads? Should you have a blog? A newsletter? Work with influencers? Build your own TikTok audience?
The possibilities are endless.
I’ll help you prioritize.
What you’ll actually get: a deck outlining 3 key digital marketing channels to focus on, why they’re relevant, and how you can manage the channel with limited resources.
2. SEO Content Strategy
Want to show up high in search results? Of course you do. There’s no cheat sheet answer to getting ranked high in search, but through keyword research I’ll recommend what areas of content you can focus on for your website, based on competitiveness and search volume. Then you can focus your time creating content that will have the most impact.
What you’ll actually get: a spreadsheet document with search keywords relevant to your business, with a summary of recommended opportunities for you based on search volume and competition.
3. Search Ads Strategy & Setup
Almost all businesses will benefit from Google Search Ads as a cost-effective first paid ads channel.
People searching in Google have an intent in mind. Maybe they’re ready to purchase something, maybe they just need a solution to a problem.
I’ll research the best keywords to target for your business and actually set up your first ads, ready for you to launch.
What you’ll actually get: based on the keyword research, I’ll set up your ads in the most effective way to generate you meaningful results. You’ll also get a document outlining ways to manage your ads after they go live.
*Note that the cost of ads is on top of the package fee.