About Watts Ahead Marketing
I’m Adam Watts 👋🏼
After a decade of working in-house digital marketing roles at high growth startups, I’m focusing now on the work I love the most: helping individual business owners/entrepreneurs build something for themselves.
There’s never been a better time to create new businesses than now. Whether you have a store selling online art or you’re founding the next industry disruptor, there are so many AI tools and technologies to speed up the process of almost everything. Tiny teams can do huge things.
And I want to be part of your journey.
I spent eight years at Spotify, across roles including paid social, social media management, and marketing tools and technology. Then I found success in smaller startups where I expanded my expertise into website building and SEO, email and lifecycle marketing, affiliate and referral programs, and lots more.
I’ve lived in the UK, US and now Singapore, and I’m available to work with businesses and individuals all over the world.
Find out more about me below, then let’s talk. I want to hear about what you’re building and help you in reaching your goals.
Work Experience and Qualifications
-
8 years experience across customer service, social media marketing, marketing tools and operations, and paid social marketing
-
Senior Marketing Manager
vidIQ is a tech startup focused on providing software tools for YouTube creators to optimize their channels
My projects and responsibiliies included performance marketing (primarily Meta Ads and Google Ads), email marketing, affiliate programs, data analysis & reporting
-
Regional Performance Marketing Manager
Walnut Coding is a kids’ education company offering AI-powered coding lessons for kids
My projects and responsibilities included:
Managing Google Ads and Meta Ads
Rebuilding the entire website from scratch
Email, SMS and WhatsApp lifecycle marketing
Referral program development
Data analysis and financial tracking
-
Marketing Lead for Odyssey Wellness (odysseywellness.co) (read more here)
Personal project since 2012: Comedy Travel Writing (www.comedytravelwriting.com)
-
Bachelor’s Degree in Creative Writing and Media Studies from the University of Kingston, UK
What You Can Expect
Expertise
A lot of marketing is common sense. A lot more you learn from experience. With a decade of digital marketing success across industries, I’ll provide that expertise.
Transparency
Results are important, but numbers on their own can mislead. I won’t just share metrics with you, I’ll share the reasons and the story behind them so you know what happened and why.
Communication
A lot of failures in marketing are because of a failure to communicate properly. Something might get lost in figural or literal translation. I’ll be clear and straightforward from the get-go and make sure that goals are agreed and deadlines are met.
Dedication
You want someone who cares about your business. I get it. Whether you’re a solopreneur just getting started or a startup with accelerated growth, I want to help you succeed.
“I can only say [Adam] is the most talented person I have worked with throughout my career so far. The volume of work he handled for us was like having 3 or 4 employees in 1. He would always exceed expectations and raise the bar to a whole new level.”
Patricia Jimenez, Associate Director Marketing Technology at Spotify