Grow your caseload quickly and profitably with Google Ads targeted towards people actively looking for therapy.

Google Ads for Therapists

Do you need more clients for your therapy private practice? Want to get them quickly and profitably?

If you’re a therapist looking to grow your caseload, Google Ads is by far the most effective channel to do that.

You don’t need to twiddle your thumbs waiting for Psychology Today to send you referrals, you don’t need to put hours of time and research into SEO or social media.

With Google Ads, you can start getting clients quickly, spending as little as $5/day.

“But I don’t want to spend anything on ads”, I hear you say.

I get it. Google Ads aren’t free like posting on social media is, but they’re extremely profitable, and much more reliable.

Consider this example: you charge $150 a session, and each client has around 10 sessions. That’s $1500 in revenue. Working with me to run Google Ads, you’ll almost certainly get consultation calls booked at less than $100 each*.

That’s a 15x return on investment. Even factoring in rental costs or any other costs, your profit margin is huge. And if you charge more or you convert clients into long-term therapeutic relationships, the initial cost of Google Ads pays for itself many times over.

*Note: Google Ads is a dynamic auction system and performance cannot be guaranteed. $100 cost per lead is a conservative estimate based on past therapist clients I’ve worked with.

Google Ads Revenue Calculator for Therapists

The below calculator can be used to calculate an approximate level of success with Google Ads. Amounts are in USD.







Benefits of Google Ads for Therapy Practices

→ Reach your ideal clients when they’re actively searching for therapy

→ Target specific services/issues (e.g. couples counseling, depression)

→ Fast and reliable way of getting new clients

“I highly recommend working with Adam for anyone [with a] therapy business! From the start, his communication was excellent - he set clear expectations and took the time to educate me on the process. Beyond just managing my ads, he provided valuable suggestions for improving the user experience on my website. These insights were incredibly helpful and showed he was invested in my overall online success.

“The results speak for themselves. In less than a month of working together, my website traffic increased by 559%. Even more importantly, his services have already paid for themselves and then some.

“If you're looking for someone who can deliver tangible results quickly while also being a great communicator and partner, look no further. I'm extremely satisfied with his work and the impact it's had on my therapy business.”

— Hannah T., Guesthouse Therapeutics

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