Grow your caseload quickly and profitably with Google Ads targeted towards people actively looking for therapy.
Google Ads for Therapists
Do you need more clients for your therapy private practice? Want to get them quickly and profitably?
If you’re a therapist looking to grow your caseload, Google Ads is by far the most effective channel to do that.
You don’t need to twiddle your thumbs waiting for Psychology Today to send you referrals, you don’t need to put hours of time and research into SEO or social media.
With Google Ads, you can start getting clients quickly, spending as little as $5/day.
“But I don’t want to spend anything on ads”, I hear you say.
I get it. Google Ads aren’t free like posting on social media is, but they’re extremely profitable, and much more reliable.
Consider this example: you charge $150 a session, and each client has around 10 sessions. That’s $1500 in revenue. Working with me to run Google Ads, you’ll almost certainly get consultation calls booked at less than $100 each*.
That’s a 15x return on investment. Even factoring in rental costs or any other costs, your profit margin is huge. And if you charge more or you convert clients into long-term therapeutic relationships, the initial cost of Google Ads pays for itself many times over.
*Note: Google Ads is a dynamic auction system and performance cannot be guaranteed. $100 cost per lead is a conservative estimate based on past therapist clients I’ve worked with.
Google Ads Revenue Calculator for Therapists
The below calculator can be used to calculate an approximate level of success with Google Ads. Amounts are in USD.
Benefits of Google Ads for Therapy Practices
→ Reach your ideal clients when they’re actively searching for therapy
→ Target specific services/issues (e.g. couples counseling, depression)
→ Fast and reliable way of getting new clients
Step by step process
We’ll have a 30-minute call to discuss your business, your goals, and how I can help. After the call I’ll share a proposal of work.
To be successful with ads you need a killer website, effective at converting visitors into leads. If needed, we’ll make changes to your website to support Google Ads performance.
We have to connect your website to Google Ads to make sure we’re accurately tracking when new leads are submitted via your website.
I’ll structure your ads and write ad copy, then we’ll launch ads! I recommend a minimum of $15/day, ideally more.
After ads go live, you’ll start receiving more website traffic and new client inquiries.
Pricing
I offer upfront pricing, affordable to even the smallest businesses, with a unique pay-per-lead model for ongoing management, meaning you only pay me for the leads you receive.
🚀 Setup: $500 USD
Everything involved in setting up your ads from scratch, including keyword research, campaign structure, ad copy, and conversion tracking.
If you’re already running ads, I’ll do an audit of your account and provide a custom quote.
Let’s do this thing!
📝 Pay per lead: $30 USD/lead
Once ads are live, you only pay me for each lead you get. This model is ideal for service-based businesses that might only need a handful of leads a month.
Recommended for solo business owners.
🏢 Full service management: $250 USD/month
Once ads are live, you pay a fixed fee of $250 USD/month for ongoing optimization, regardless of ad spend.
Recommended for businesses with multiple locations/service providers.
Note that you pay Google directly for ad spend, recommended at $15+ USD/day, which is not included in the above pricing outline.
Pricing Comparison
| Provider | Pricing |
|---|---|
| Watts Ahead Marketing (that's me!) | $500 |
| Marketing for Therapists | $1650 |
| Therapist Digital Marketing | $1020 |
| Counseling Wise | $1097 |
Testimonials
