Walnut Coding
Walnut Coding is a leading kids’ coding education company, offering online, game-based lessons for kids aged 6-14+.
I worked as Regional Performance Marketing Manager, but the impact I made was across the marketing team.
Read more about my experience at Walnut Coding and the results I achieved.
Performance Marketing
Lead-generation was critical to Walnut Coding’s success, and performance marketing is the fastest way to get started. I led the setup of Meta and Google Ads, before working with an agency for ongoing campaign management.
Under my leadership, performance marketing generated around 75% of total lead generation and more than 80% of revenue. Note that this is absolutely not an ideal ratio for a healthy business, but it’s a fast way to start while you build brand awareness and scale up other marketing channels for lead generation.
Website Revamp
I joined Walnut Coding as it was expanding internationally and they needed an international-friendly website.
I led the process from researching keywords, examining competitors’ setups, and outlining a website strategy, then supporting the creation of a new website from scratch.
After only a few months, lead generation from the website increased 10x from the previous non-optimized version of the site.
Having a website with a good user experience, lots of trust-building info, and a good content strategy is crucial to your overall marketing efforts. It’s the first - and often the last - thing that potential customers will see. You need to make an impact.
Additional Work
In addition to the above, I also worked on lots of other projects:
Managed overall marketing tools and operations, ensuring leads were attributed and assigned correctly, and streamlining processes
Created, maintained, and improved P&L sheet to provide clean and accurate financial data for the wider team
Deep dive analyses of cross-channel marketing performance and strategic insights into improvement areas
Led SEO in terms of on-page optimization and backlink generation
Want to take your digital marketing to the next level? Reach out now.