Grow your service-based business with Google Ads — without breaking the bank.
Therapist? Personal trainer? Photographer? Interior designer?
I specialize in Google Ads setup and optimization for service-based businesses operating on a limited budget. Reach out for a free call now.
Reach your ideal customer when they’re actively looking for your service.
Almost everyone looking for a specific service searches on Google. Meet them where they are.
Make every dollar count by running targeted ads to people searching for “couples counseling near me”, or “best personal trainer in [city]”.
Google Ads is like a cheat code for service-based businesses… if you know how to use it.
If you offer repeated, ongoing, or high-value services, for example therapy, personal training, interior design, or photography, each client you have likely ends up paying you thousands of dollars. A smart ad setup and a little bit of starting investment and your profit margins are huge.
“But I don’t want to spend anything on ads”, I hear you say.
I get it. Google Ads aren’t free like posting on social media is, but they can be extremely profitable, and much more reliable.
Try out the calculator here. Enter your average sale price, how many times you charge your customer/client (based on repeat orders or ongoing service relationships), and click Calculate.
Based on a default estimate of $100 per lead for finding a new customer/client with Google Ads*, you’ll see an approximate return on investment, which should be extremely high.
Consider this example:
You’re a therapist charging $150 a session, and each client has around 10 sessions. That’s $1500 in revenue.
At $100 cost per lead, that’s a 15x return on investment. Even factoring in rental costs or any other costs, your profit margin is huge. And if you charge more or you convert clients into long-term therapeutic relationships, the initial cost of Google Ads pays for itself many times over.
*Note: Google Ads is a dynamic auction system and performance cannot be guaranteed. $100 cost per lead is a conservative estimate based on past clients I’ve worked with. It varies hugely depending on your industry and location, as well as other factors.
Google Ads Revenue Calculator for Small Businesses
The below calculator can be used to calculate an approximate level of success with Google Ads. Amounts are in USD.
Why Work With Me
Hi! I’m Adam Watts, founder of Watts Ahead Marketing.
After a decade at high-growth startups including Spotify, I now offer my expertise to support service-based businesses on a budget.
I specialize specifically in service-based businesses like therapists, personal trainers, photographers, and more, to run targeted, profitable ads to grow your business effectively.
How It Works
1) Free Consultation
We’ll have a quick call to discuss your business, your goals, and how I can help. After the call I’ll send a proposal of work.
2) Setup
Based on the unique needs of your business, I’ll prepare Google Ads to set you up for success. I recommend a minimum of $500/month to spend on ads.
3) Launch and Optimize Ads
Once ads are live, I’ll continue to monitor & optimize them to make sure you’re on the road to success. It typically takes 1-2 months to see meaningful results, and we’ll work together to continue to improve.
Testimonials
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“I worked directly with Adam at Spotify for 8+ years both in Customer Support and Marketing / Paid Social. He’s the most talented person I have worked with throughout my career. The volume of work he handled for us was like having 3 or 4 employees in 1.”
Patricia Jimenez, Associate Director Marketing Technology at Spotify
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“Adam has been the driving force behind all performance marketing advertisements and media strategies across Southeast Asia, including key touchpoints like Facebook, Instagram, YouTube, TikTok, and more. His innovative approach, centered on a test-and-learn mindset, has significantly uplifted our digital presence.”
Sharon Sim, Head of People at Walnut Coding
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“Adam was an invaluable support in helping me build Odyssey Wellness, my psychotherapy practice, from scratch. He took ownership of the website and built a premium site that saved me likely hundreds of hours. He has a reassuring, compassionate, and clear cut way of communicating that makes working together an absolute pleasure.“
Sharmishtha Gupta, Founder & Psychotherapist at Odyssey Wellness
Book a Free Consultation
Book a time with me to get a 30-minute free consultation call to discuss your needs.
Step by Step Guide to Getting Started with Google Ads
Start using Google Ads for the first time with this guide for small business owners.
Which Small Businesses Benefit from Google Ads (and which don’t)?
Google Ads works for a lot of business types, but not all. Read a breakdown here.
Don’t Make These Beginner Google Ads Mistakes
Fix these basic mistakes with your Google Ads and spend your budget more effectively.
Case Studies and Past Experiences
From music streaming to mental health, I’ve had success across industries. Learn more below.
